Market research analysts gather and analyze data to help companies understand market trends and customer preferences, while marketing specialists develop strategies to promote products or services and drive sales.
This article will explore the best states for market research analysts and marketing specialists, based on the average annual salary for the occupation.
- 1. District of Columbia ($103,430)
- 2. Washington ($100,340)
- 3. New York ($94,140)
- 4. Delaware ($93,050)
- 5. New Jersey ($88,420)
- 6. California ($88,100)
- 7. Massachusetts ($84,240)
- 8. Minnesota ($81,740)
- 9. Virginia ($81,710)
- 10. Colorado ($81,680)
- Conclusion
Key Takeaways
- The highest-paid market research analysts and marketing specialists are in District of Columbia, where they earn an average of $103,430 per year.
- The lowest-paid market research analysts and marketing specialists are in Puerto Rico, where they earn an average of $33,660 per year.
- The U.S. average salary for market research analysts and marketing specialists is $70,224 per year.
1. District of Columbia ($103,430)
Market Research Analysts and Marketing Specialists in District of Columbia earn the highest average salary in the U.S. The median annual salary for
market research analysts and marketing specialists in District of Columbia is
$103,430, which is +47% from the national average.
| Type | Annual Salary |
|---|
| Median Wage | $103,430 |
| 10th Percentile | $49,980 |
| 25th Percentile | $62,100 |
| 75th Percentile | $113,010 |
| 90th Percentile | $167,480 |
2. Washington ($100,340)
Market Research Analysts and Marketing Specialists in Washington earn the 2nd highest average salary in the U.S. The median annual salary for
market research analysts and marketing specialists in Washington is
$100,340, which is +43% from the national average.
| Type | Annual Salary |
|---|
| Median Wage | $100,340 |
| 10th Percentile | $44,410 |
| 25th Percentile | $59,640 |
| 75th Percentile | $130,640 |
| 90th Percentile | $173,190 |
3. New York ($94,140)
Market Research Analysts and Marketing Specialists in New York earn the 3rd highest average salary in the U.S. The median annual salary for
market research analysts and marketing specialists in New York is
$94,140, which is +34% from the national average.
| Type | Annual Salary |
|---|
| Median Wage | $94,140 |
| 10th Percentile | $47,370 |
| 25th Percentile | $62,630 |
| 75th Percentile | $123,800 |
| 90th Percentile | $158,490 |
4. Delaware ($93,050)
Market Research Analysts and Marketing Specialists in Delaware earn the 4th highest average salary in the U.S. The median annual salary for
market research analysts and marketing specialists in Delaware is
$93,050, which is +33% from the national average.
| Type | Annual Salary |
|---|
| Median Wage | $93,050 |
| 10th Percentile | $51,270 |
| 25th Percentile | $66,650 |
| 75th Percentile | $110,520 |
| 90th Percentile | $136,170 |
5. New Jersey ($88,420)
Market Research Analysts and Marketing Specialists in New Jersey earn the 5th highest average salary in the U.S. The median annual salary for
market research analysts and marketing specialists in New Jersey is
$88,420, which is +26% from the national average.
| Type | Annual Salary |
|---|
| Median Wage | $88,420 |
| 10th Percentile | $49,770 |
| 25th Percentile | $62,550 |
| 75th Percentile | $106,320 |
| 90th Percentile | $135,370 |
6. California ($88,100)
Market Research Analysts and Marketing Specialists in California earn the 6th highest average salary in the U.S. The median annual salary for
market research analysts and marketing specialists in California is
$88,100, which is +25% from the national average.
| Type | Annual Salary |
|---|
| Median Wage | $88,100 |
| 10th Percentile | $43,110 |
| 25th Percentile | $58,820 |
| 75th Percentile | $105,620 |
| 90th Percentile | $152,060 |
7. Massachusetts ($84,240)
Market Research Analysts and Marketing Specialists in Massachusetts earn the 7th highest average salary in the U.S. The median annual salary for
market research analysts and marketing specialists in Massachusetts is
$84,240, which is +20% from the national average.
| Type | Annual Salary |
|---|
| Median Wage | $84,240 |
| 10th Percentile | $44,900 |
| 25th Percentile | $58,800 |
| 75th Percentile | $102,090 |
| 90th Percentile | $134,040 |
8. Minnesota ($81,740)
Market Research Analysts and Marketing Specialists in Minnesota earn the 8th highest average salary in the U.S. The median annual salary for
market research analysts and marketing specialists in Minnesota is
$81,740, which is +16% from the national average.
| Type | Annual Salary |
|---|
| Median Wage | $81,740 |
| 10th Percentile | $43,990 |
| 25th Percentile | $56,870 |
| 75th Percentile | $101,860 |
| 90th Percentile | $130,960 |
9. Virginia ($81,710)
Market Research Analysts and Marketing Specialists in Virginia earn the 9th highest average salary in the U.S. The median annual salary for
market research analysts and marketing specialists in Virginia is
$81,710, which is +16% from the national average.
| Type | Annual Salary |
|---|
| Median Wage | $81,710 |
| 10th Percentile | $38,560 |
| 25th Percentile | $50,090 |
| 75th Percentile | $98,420 |
| 90th Percentile | $136,270 |
10. Colorado ($81,680)
Market Research Analysts and Marketing Specialists in Colorado earn the 10th highest average salary in the U.S. The median annual salary for
market research analysts and marketing specialists in Colorado is
$81,680, which is +16% from the national average.
| Type | Annual Salary |
|---|
| Median Wage | $81,680 |
| 10th Percentile | $42,900 |
| 25th Percentile | $54,100 |
| 75th Percentile | $99,990 |
| 90th Percentile | $132,800 |
Conclusion
The highest-paid market research analysts and marketing specialists are in District of Columbia, where they earn an average of $103,430 per year. The lowest-paid market research analysts and marketing specialists are in Puerto Rico, where they earn an average of $33,660 per year. The U.S. average salary for market research analysts and marketing specialists is $70,224 per year and there are 800,980 jobs in the field.
